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5 Ways That Influencers Can Boost Your SEO & Content Marketing
One of the best things about influencer marketing is its flexibility. We’ve been helping brands roll out influencer campaigns for years and have seen first hand the changes that Kyle Wong forecasted...
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Why Should You Include Influencer Outreach in Your Marketing Mix?
Why should you include influencer outreach in your marketing mix? Because I Love Lucy! Actually I don’t love Lucy or even know anybody named Lucy. I do know that in 1952, 67% of US households watched...
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Millennials: What Every Marketer Should Know
Tweet. Pin. Snap. Meme. Hashtag. Selfie. Follow While we were watching Friends, drinking Pepsi Blue, and texting in T9 on our Motorola Razrs, these words were nearly non-existent. Hard to believe,...
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4 Proven Approaches to Effective Viral Marketing
Hello, readers, look at your content, now back to mine, now back at your content, now back to mine. Sadly, it isn’t mine, but if you stopped using Mad Men era marketing tactics, and tried to go viral,...
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3 Reasons Why Pharma Should Utilize Influencer Marketing
Influencer marketing has raised a red flag with pharma after Kim Kardashian’s post when the morning sickness medication she endorsed, Diclegis, got the FDA’s attention. Internal buy-in may be...
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11 Step Guide: How to Become a Content Superhero
“The will is everything. If you make yourself more than just a man, if you devote yourself to an ideal, you become something else entirely. Are you ready to begin?” – Batman Begins I wasn’t raised...
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3 Questions About Marketing To Millennials You Should Be Asking But Aren’t
You can have the best content in the world that is targeted to millennials but it will only be effective if your content is published where your audience is and provides immediate value. When looking...
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Top 10 Fantasy Football Fanatics to Follow
Well folks, it’s that time of year again. We are five Sundays deep and the NFL season is officially upon us with its highly anticipated imaginary friend… Fantasy Football. 202 million viewers in 2014...
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The Powerful Role of Social Media in the Canadian Election
With less than a week to go, the final stretch of the 2015 Canadian election campaign trail is among us. Similar to every election, Canadian political leaders have ramped up their marketing efforts...
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How To Find the Right Influencers and Connect with Them
We stressed the importance of properly setting up a campaign for success in our latest blog post – but what’s next in the influencer marketing cycle? Identifying and engaging influencers. Might seem...
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